Find. A name you’ll be seeing all over…maybe? Amazon launches their first in house fashion brand, with a whopping 500 womenswear pieces and 200 styles for men. Cosmo calls it a mash up between “Finery and Topshop only with some seriously affordable prices.”
I headed on over to Amazon to view the collection and to my surprise it wasn’t what I thought it would be. Lots of basics in neutral tones, pleats, and velvet textures. I did stumble upon some gems as I thought to myself I’d definitely buy that, but the more I scrolled the less enthused I was. However Telegraph states,
“What might surprise the fashion industry is that Amazon’s collection isn’t a bargain-basement attempt to undercut rivals on the price of basic T-shirts. Instead it is challenging rivals with more fashion-forward items: patent boots cost £56 ($72), high-waisted skinny jeans are priced at £26 ($34), while a checked blazer is £40 ($52).
It’s their first go-around so I see why they played it safe. I can definitely say that 99% of the collection is great for layering. More for the minimalist in you.
Find. has launched exclusively in the UK. While this is the first in house fashion brand for Amazon, the company has also quietly released 8 private label brands ranging in categories from food, fashion, beauty, and home.
Talk about one stop shop! Amazon is stopping at nothing to gain that consumer loyalty. To check out Find. click here, you’ll never know you might find something you love.
To read more head on over to TheFashionLaw.com
DeAnn Harte 
2 replies on “Is Amazon The Next Big Bad Wolf In Fashion?”
Amazon is determined to take over the world. I am kinda here for it.
I love Amazon, but for clothing for myself, I usually have to try it on before I buy. Don’t think that I’ll be buying my clothing from Amazon for that reason !