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Making Dollars Out of Scents: Target Launches Fragrance Line, Good Chemistry

Looking to make waves in a saturated, high-end dominated fragrance industry, Target launches new fragrance brand, called Good Chemistry. Projected to yield at least $5 million, the line is made up of four collections: Confident + Charming, Cool + Grounded, Vibrant + Playful, and Cool + Collected – all inspired by different moods, personalities, and vibes. Each formula is also created with essential oils in part of Target’s partnership with Illume.

Each collection offers a variety of options catering to your preferred method of application; rollerballs, body sprays or scented bottle perfumes. Priced between $9.99 to $24.99, being vegan, non-toxic and paraben-free, Target has pretty much got all sectors covered when it comes to being socially responsible.

“The goal of the new line is to expand on Target’s philosophy that its beauty department should focus one allowing customers to discover products that work specifically for them. That why we are reinvigorating our fragrance collection by introducing Good Chemistry, and exclusive brand that is all about inspiring our guests to find unique scents that they love.”

-Christina Hennington, SVP of Beauty & Essentials

“Sounds good, but whats it look like?!” Take a peek of what Good Chemistry has to offer before you buy.

Cool + Collected : Cool Glacier,  Mineral Desert, Rustic Woods, Silver Coast
Vibrant + Playful: Brainiac, Daydreamer, Queen Bee, Wild Child
Good + Grounded: Sugar Berry, Water Lily, Blue Bell, Apricot Bloom
Confident + Charming: Gardenia Palm, Vanilla Orchid, Jasmine Rose, Magnolia Violet
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