Over the last 72 hours our feeds have been filled with photos of Balenciaga and Yeezy Season 6 campaign photos. Both brands have taken the paparazzi-style approach to advertise their new Spring 2018 collections and the internet is in a frenzy.
Was Demna inspired by Kanye? Based on timing it seems so. Eventhough both campaigns are similar there are definitely many contrasting characteristics between the two.
The Yeezy Season 6 campaign features Kim, along with other models such as Amina Blue, The Clermont Twins, Sami Miro, Kristen Noel Crawley and Paris Hilton. Photos depicted models, practically clones of Kim, doing simple, casual. every day activities; walking, exiting cars and buildings, grabbing a coffee and ice cream, getting gas..yeah simple.
As for Balenciaga, a more “realistic” approach was taken. Models Stella Tennant, Dipti Sharma, Kennah Lau, Marjitta Nissinen, Eliza Douglas, Christine Willis, Alek Wek, Raphaele Godin and her son – all pose just as any celeb would among a swarm of paparazzi, rushing to their vehicle with a very prominent logo bag shielding their face.
Wanna know a fun fact? This campaign was shot by actual French paparazzi, Best Image Agency, outside of the Balenciaga store in Paris.
Overall this is a genius roll out by both fashion houses. Consumers are looking at paparazzi photos just about everyday whether online, scrolling down their feeds, or even in the paper. So why not feed into the worlds obsession of staying on the pulse of their favorite celebs and fashion brands.