Rihanna’s Savage x Fenty is Totally Crumbling Victoria’s Secret

“Sexy is not a body type but a state of mind.”

Style icon, makeup entrepreneur, and the first black woman to head a luxury brand under LVMH, AND as the wealthiest female musician in the world, Rihanna is no stranger to successfully disrupting a market. Last year at her debut Savage X Fenty NYFW show, models of ALL shapes, sizes took the runway by storm and this year showed no signs of that slowing down. She even incorporated transgender models and models with disabilities within her presentation. No wings, no theatrics. Just body positivity and women owing their beauty.

Standards of beauty have tremendously changed in the last couple of years and we have Savage X Fenty to thank for that. Rihanna has officially disrupted markets causing brands with “antiquated” views of beauty, *cough* Victoria’s Secret, to scramble in regards to re-evaluating their brand.

Representation of the female body in fashion has always been marketed as the standard: Caucasian model, tall, blond, and thin. Occasionally you can find a sprinkle of women of different ethnicities but with almost the same characteristics. The problem is evident, when you have a male dominated executive board running the brand, you’re bound see skewed standards of beauty through the eyes of men. Through the power of social media as many other brands do, Fenty utilized the low cost effort of marketing, user generated content, to show followers, spectators, and competitors that these are what REAL bodies look like.

cc: @evie_spice

Is Savage X Fenty giving them a run for their money? Is it too late for VS to make a comeback? Victoria’s Secret is currently doing damage control by working to improve its quality control of bras, partnerships, playing with a new aesthetic through marketing efforts, etc. They’ve even gone as far as not airing their annual fashion show for the first time in years due to a decline in low ratings. A spokeswoman of L Brands stated “We’re re-evaluating the fashion show. We are taking time to evaluate the right marketing strategy going forward.” 

Tune into the second annual Savage X Fenty fashion show, streaming exclusively on Amazon Prime on Friday September 20th. The show is packed with performances by Rihanna, Migos, A$AP Ferg, Tierra Whack and more, in addition to your favorite supermodels gracing the runway.

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The Highly Anticipated Gucci x Dapper Dan Collection Has Arrived

The story of Dapper Dan and Gucci can be seen as love-hate. From ripping each other off to finally putting their differences aside, over the course of a year the legendary courtier and Gucci have been working together to bring you this collaborative collection.

Flying Dapper Dan to Italy, helping him with the launch of his Harlem atelier and even featuring him in its tailoring ad campaign, Gucci pounced on the opportunity to bring him on board. The highly coveted collection, previously available exclusively at the Gucci store on Wooster St. in NYC, has made its way online. Today marks the day fashionistas worldwide can now get their hands on pieces from this iconic collection.

Inspired by the streets of Harlem, the collection is full archival pieces with a Gucci twist. Ranging from a mix of 300+ pieces of leather goods, footwear, apparel and more, the collection is officially available to shop at Gucci.com

Capturing the perfect harmony of the Italian fashion house, and Dapper Dan’s Harlem roots,  photographer Ari Marcopulo tells a story that “explores the synergy between the magpie design philosophies of both Dan and Michele [Creative Director at Gucci].”

Dirty Pop-Up: *NSYNC to Drop New Merch at Immersive LA Pop-Up

Children of the 90’s, lend me your ears!

Did you grow up during the pop boy band era? Were there posters of the Backstreet Boys, LFO, and 98 Degrees on your bedroom wall? Well get ready because everyone’s favorite boy band is making a comeback.

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via NSYNC.com

This weekend, the heartthrobs of 90’s boy band, *NSYNC, are coming back together for “Dirty Pop-Up”, the ultimate fan experience in Los Angeles.  Celebrating 20 years of history, fans will be able to browse and interact with authentic props, wardrobe, photography and artwork on display that pays homage to their four year career. The pop-up will serve as the band’s launch of official merchandise; pieces include t-shirts, hoodies and jean jackets. For all the details visit the official website NSYNC.com

In addition to the “ Dirty Pop-Up” the group will also be receiving their star on the Hollywood Walk of Fame on April 30th . There’s no coincidence this is all happening at the end of April which means…

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No word if all band mates will be present, but who wouldn’t love to see Justin, JC, Chris, Lance and Joey all back together?!

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via Cloudzangel/Youtube/Playback

The Dirty Pop-Up will run from April 28th to May  1st. For those who can’t make it and still want to own a piece of the nostalgia, merchandise will be available online, in limited quantities, April 30th at NSYNC.com.

Paparazzi Campaigns: Balenciaga vs Yeezy

Over the last 72 hours our feeds have been filled with photos of Balenciaga and Yeezy Season 6 campaign photos. Both brands have taken the paparazzi-style approach to advertise their new Spring 2018 collections and the internet is in a frenzy.

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Stella Tennant for Balenciaga. Photo: Agence Bestimage
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Kim Kardashian-West for Yeezy Season 6

Was Demna inspired by Kanye? Based on timing it seems so. Eventhough both campaigns are similar there are definitely many contrasting characteristics between the two.

The Yeezy Season 6 campaign features Kim, along with other models such as Amina Blue, The Clermont Twins, Sami Miro, Kristen Noel Crawley and Paris Hilton.  Photos depicted models, practically clones of Kim, doing simple, casual. every day activities; walking, exiting cars and buildings, grabbing a coffee and ice cream, getting gas..yeah simple.

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As for Balenciaga, a more “realistic” approach was taken. Models Stella Tennant, Dipti Sharma, Kennah Lau, Marjitta Nissinen, Eliza Douglas, Christine Willis, Alek Wek, Raphaele Godin and her son – all pose just as any celeb would among a swarm of paparazzi, rushing to their vehicle with a very prominent logo bag shielding their face.

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Wanna know a fun fact? This campaign was shot by actual French paparazzi, Best Image Agency, outside of the Balenciaga store in Paris.

Overall this is a genius roll out by both fashion houses. Consumers are looking at paparazzi photos just about everyday whether online, scrolling down their feeds, or even in the paper. So why not feed into the worlds obsession of staying on the pulse of their favorite celebs and fashion brands.

Making Dollars Out of Scents: Target Launches Fragrance Line, Good Chemistry

Looking to make waves in a saturated, high-end dominated fragrance industry, Target launches new fragrance brand, called Good Chemistry. Projected to yield at least $5 million, the line is made up of four collections: Confident + Charming, Cool + Grounded, Vibrant + Playful, and Cool + Collected – all inspired by different moods, personalities, and vibes. Each formula is also created with essential oils in part of Target’s partnership with Illume.

Each collection offers a variety of options catering to your preferred method of application; rollerballs, body sprays or scented bottle perfumes. Priced between $9.99 to $24.99, being vegan, non-toxic and paraben-free, Target has pretty much got all sectors covered when it comes to being socially responsible.

“The goal of the new line is to expand on Target’s philosophy that its beauty department should focus one allowing customers to discover products that work specifically for them. That why we are reinvigorating our fragrance collection by introducing Good Chemistry, and exclusive brand that is all about inspiring our guests to find unique scents that they love.”

-Christina Hennington, SVP of Beauty & Essentials

“Sounds good, but whats it look like?!” Take a peek of what Good Chemistry has to offer before you buy.

Cool + Collected : Cool Glacier,  Mineral Desert, Rustic Woods, Silver Coast
Vibrant + Playful: Brainiac, Daydreamer, Queen Bee, Wild Child
Good + Grounded: Sugar Berry, Water Lily, Blue Bell, Apricot Bloom
Confident + Charming: Gardenia Palm, Vanilla Orchid, Jasmine Rose, Magnolia Violet

Footwear Nostalgia: Chunky Sneakers You Love to Hate

The 90s are back in a MAJOR way as of late. Nostalgia is definitely a driving force in fashion, people love to live in a reverie of when things were great, aka their childhood. Brands are taking notes and are creating a resurgence of fashions from back in the day.

The only chunky sole I can bear to stand are lug sole booties, however others beg to differ. The release of Balenciaga’s Triple-S was the start of it all…for me at least. As a child I despised chunky sneakers so the sight of them now makes me cringe, but its what the people want!

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Then the Eytys Angel sneaker was donned upon us….now if I had to choose I’d prefer these over the Triple-S any day. Maybe its because of the options they come in like shiny leather, monochrome suede or the two tone sole? I don’t know but..you decide.

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via Complex.com

As if that wasn’t enough, consumers just keep wanting more and more! Now Buffalo trainers are back! If growing up you were a Spice Girls fanatic like I was, you’d recognize these sneakers in a heartbeat. Being re-released in black and white colorways, these shoes already have a serious waiting list.

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via brand

Those of you who are into the ugly sneaker trend then these are right up your alley. Itching to get your hands on these? They will be available starting today,  in stores and online, at Browns in the UK.

Rihanna Announced to Host 2018 Met Gala and We’re Not Invited

Rihanna alongside of Amal Clooney and Donatella Versace will be hosing one of the most sought out, star-studded events of the year, the 2018 Met Gala. This annual event is hosted at the Metropolitan Museum of Art in New York. Its purpose? An annual fundraising gala to benefit the museum’s Costume Institute, whilst signifying the grand opening of its fashion exhibit. These three women have been selected as honorary chairs of the event by head chair and Vogue editor-in-chief, Anna Wintour. April seems so far but the planning is under way!

Every year the event celebrates the theme for the Costume Institute exhibit and guests are highly encouraged to come dressed accordingly. “Heavenly Bodies: Fashion and the Catholic Imagination” was confirmed to be this years theme. After months of speculation and backlash Vogue states the event will “highlight the enduring influence of religion and liturgical vestments on fashion.” Papal garb on loan from the Sistine Chapel, along with 150 other catholic garments, will be one of the many highlights of the exhibit.

The industry premier red carpet cocktail hour is one of the most important parts of the night. 225 approved photographers, reporters and digital artists will all be documenting/ covering the who’s who and the question on everyone’s mind “Who are you wearing?” As the night progresses attendees are invited to peruse the themed exhibit and finally head to their seats to start the dinner party.

This high-profile event is a day on the fashion calendar that no one wants to miss. Will controversy arise? Absolutely! Mixing fashion and religion will always be seen as sacrilegious, but isn’t fashion all about pushing boundaries and taking risks? Well we’ll all be tuned in April 30th to see how celebs uphold the theme of the year.