Find. A name you’ll be seeing all over…maybe? Amazon launches their first in house fashion brand, with a whopping 500 womenswear pieces and 200 styles for men. Cosmo calls it a mash up between “Finery and Topshop only with some seriously affordable prices.”
I headed on over to Amazon to view the collection and to my surprise it wasn’t what I thought it would be. Lots of basics in neutral tones, pleats, and velvet textures. I did stumble upon some gems as I thought to myself I’d definitely buy that, but the more I scrolled the less enthused I was. However Telegraph states,
“What might surprise the fashion industry is that Amazon’s collection isn’t a bargain-basement attempt to undercut rivals on the price of basic T-shirts. Instead it is challenging rivals with more fashion-forward items: patent boots cost £56 ($72), high-waisted skinny jeans are priced at £26 ($34), while a checked blazer is £40 ($52).
It’s their first go-around so I see why they played it safe. I can definitely say that 99% of the collection is great for layering. More for the minimalist in you.
Find. has launched exclusively in the UK. While this is the first in house fashion brand for Amazon, the company has also quietly released 8 private label brands ranging in categories from food, fashion, beauty, and home.
Talk about one stop shop! Amazon is stopping at nothing to gain that consumer loyalty. To check out Find. click here, you’ll never know you might find something you love.
As many of you witnessed last week on Instagram, Rihanna teased followers about the the launch of her beauty line, Fenty Beauty, dropping on September 8th at Sephora.
The teaser video shows nothing but beautiful, diverse women, and the line is nothing short of that. The collection is said to have 40 shades within its release, so there is a shade for just about anyone of any complexion out there!
The line also includes highlighters “Ginger Binge” “Moscow Mule” and “Trophy Wife”
This is looking to be the hottest beauty drop of the season and these other brands better watch out. With Nicki Minaj x M.A.C and Balmain x L’Oreal launching in the next few weeks I’m eager to see what these number are going to look like. Stay tuned for updates once the full collection drops.
Two years in the making Mayweather and Plein finally set to debut fashion collaboration. First look of the threads will be seen as Floyd makes his entrance into the ring of the T-Mobile Arena in Las Vegas, Nevada this weekend for his long anticipated match vs Conor McGregor. In addition to Floyd, his money team will be sporting pieces from the line as well.
The Plein x Mayweather partnership is the perfect union. The lifestyle and aesthetic of Plein’s line is bold, flashy and in your face, the epitome of Mayweather.
The collection will be available at the flagship store as well as online.
Designers are dropping like flies out of NYFW! You’d think of New York as one of the fashion capitals of the world but as of late designers are taking their talents elsewhere. Not only that, others are feeling is having a runway show even necessary? After further research it all boils down to two reasons: high demand and all incorporating fashion into the culture.
“If the point of a show is to appeal to consumers, rather than cater to the needs of the fashion industry’s professional class, then why should conventions like the traditional static or catwalk presentation obtain? Perhaps there are other, fresher ways of getting the message out.” Maya Singer, Vogue.com
Most brands rely on the press during these shows to gain traction, momentum and to be buzzworthy for the season. With recent dropouts new brands are scrambling to take these spots because they know what it entails, for other established brands, who don’t heavily rely on those services anymore, are now looking for new ways to reach customers through innovative creative productions.
Over the weekend Reddit user cokeslurpees scored a massive deal at Kmart copping blank Supreme tees retailing at $4! Don’t knock shopping in the clearance section folks, you’ll never know what you can find.
Due to American Apparel filing for Chapter 11 and closing its doors, the brand sold liquidated stock over to Kmart, and slashed prices. Casually shopping, Cokeslurpees stumbled upon the Supreme shirts in assorted colors, documented it via Reddit setting the internet ablaze! Read more over at Highsnobiety.
Yes you read that right. Stepping out of the box from their traditional “all-American” ads to embracing diversity, American Eagle is the latest fashion to debut hijabs in their product assortment.
In AE’s most recent multicultural campaign we see 19 year old, Halima Aden wearing the typical retailer’s clothing but adorned with a denim hijab. This isn’t a look you see in everyday mainstream retailers, this is a big deal. Aden shared a video via Instagram thanking the brand with the caption reading,
“Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths.”
The new addition has sent social media ablaze with positive response. Along with Nike who launched an athletic hijab featuring the company’s logo, both retailers are making strides toward inclusivity. We hope other companies are taking note.
Going for $19.95 you can purchase the denim hijab on America Eagle’s site, online only.