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Fenty Beauty Giving Competitors A Run For Their Money?

As many of you witnessed last week on Instagram, Rihanna teased followers about the the launch of her beauty line, Fenty Beauty, dropping on September 8th at Sephora.

https://www.instagram.com/p/BYgYP0wlCRB/?hl=en&taken-by=fentybeauty

The teaser video shows nothing but beautiful, diverse women, and the line is nothing short of that. The collection is said to have 40 shades within its release, so there is a shade for just about anyone of any complexion out there!

The line also includes highlighters “Ginger Binge” “Moscow Mule” and “Trophy Wife”

 This is looking to be the hottest beauty drop of the season and these other brands better watch out. With Nicki Minaj x M.A.C and Balmain x L’Oreal launching in the next few weeks I’m eager to see what these number are going to look like. Stay tuned for updates once the full collection drops.
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Philipp Plein to Dress Floyd Mayweather For Boxing Match vs Conor McGregor

Two years in the making Mayweather and Plein finally set to debut fashion collaboration. First look of the threads will be seen as Floyd makes his entrance into the ring of the T-Mobile Arena in Las Vegas, Nevada this weekend for his long anticipated match vs Conor McGregor. In addition to Floyd, his money team will be sporting pieces from the line as well.

The Plein x Mayweather partnership is the perfect union. The lifestyle and aesthetic of Plein’s line is bold, flashy and in your face, the epitome of Mayweather.

The collection will be available at the flagship store as well as online.

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Why Designers Are Opting Out of NYFW

Designers are dropping like flies out of NYFW! You’d think of New York as one of the fashion capitals of the world but as of late designers are taking their talents elsewhere. Not only that, others are feeling is having a runway show even necessary? After further research it all boils down to two reasons: high demand and all incorporating fashion into the culture.

Image via CNBC.com
“If the point of a show is to appeal to consumers, rather than cater to the needs of the fashion industry’s professional class, then why should conventions like the traditional static or catwalk presentation obtain? Perhaps there are other, fresher ways of getting the message out.” Maya Singer, Vogue.com

Most brands rely on the press during these shows to gain traction, momentum and to be buzzworthy for the season. With recent dropouts new brands are scrambling to take these spots because they know what it entails, for other established brands, who don’t heavily rely on those services anymore, are now looking for new ways to reach customers through innovative creative productions.

It’s bittersweet.

Read more on Vogue.com 

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Supreme Tees Popping Up at Kmart

Over the weekend Reddit user cokeslurpees scored a massive deal at Kmart copping blank Supreme tees retailing at $4! Don’t knock shopping in the clearance section folks, you’ll never know what you can find. 


Due to American Apparel filing for Chapter 11 and closing its doors, the brand sold liquidated stock over to Kmart, and slashed prices. Casually shopping, Cokeslurpees stumbled upon the Supreme shirts in assorted colors, documented it via Reddit setting the internet ablaze! Read more over at Highsnobiety

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Fashion news

American Eagle Now Selling Denim Hijab

Yes you read that right. Stepping out of the box from their traditional “all-American” ads to embracing diversity, American Eagle is the latest fashion to debut hijabs in their product assortment. 


In AE’s most recent multicultural campaign we see 19 year old, Halima Aden wearing the typical retailer’s clothing but adorned with a denim hijab. This isn’t a look you see in everyday mainstream retailers, this is a big deal. Aden shared a video via Instagram thanking the brand with the caption reading,

“Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths.”

The new addition has sent social media ablaze with positive response. Along with Nike who launched an athletic hijab featuring the company’s logo, both retailers are making strides toward inclusivity. We hope other companies are taking note. 


Going for $19.95 you can purchase the denim hijab on America Eagle’s site, online only

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Fashion news

Is IKEA Moving Into the Apparel Indusrty? 

Many of you may have seen your Instagram times line peppered with IKEA inspired designs all week. Those of you in the loop know what started this, for those of you who don’t…keep reading. 


Balenciaga recently debuted a blue oversized tote, wildly resembling the IKEA Frakta bag, selling for a whopping $2145. This sent the internet ablaze, as well as tickling folks over at the IKEA headquarters. Johan Holmgren, creative director at Acne, Ikea’s agency partner, tells AdFreak about the moments once news broke.


“I wanted to act fast, so I called Morten Kjaer from Ikea Creative Hub. He loved the idea,” Holmgren says. “The day after the Balenciaga bag was launched, I said, ‘We’ll have the creative work ready within two hours.’ We then went to one of our fashion photographers, Anders Kylberg, and shot the bag in his studio, with that same feeling and lighting as the Balenciaga bag. That same day, we sent the finished work to all markets.”

Balenciaga has yet to confirm anything. 

In addition to the tote popping up on my feed numerous times, I also came across a number of IKEA inspired designs. I mean some work and others just…don’t. But I’m sure we’ll be seeing lots of this yellow and blue fad alll summer.


All in all IKEA will not be making the shift into apparel, however with the power of social media and crafty DIY-ers you’ll be able to purchase some of these nifty items by searching the hashtag #ikeahack.

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The Amazon Effect

If you haven’t noticed lately, retailers are closing left and right. Over the years it seems more and more people would rather shop online than in brick and mortar stores. Declines in foot traffic and heavy discount sales are causing department stores to plummet. Whose to blame? The 250 billion dollar online retail giant, Amazon.


Macy’s recently named 68 locations that will close and estimated to cut about 10,000 employees. Sears, struggling with financial performance for a number of years, settled to sell the Craftsman brand to Black & Decker for $900 million. 

The well known fast fashion brand H&M is also closing stores. Last year sales were up however profits were down dropping 11%, due to mass markdowns. It was reported that the company expanded by 400+ stores, however, this year scaling back on store growth and focusing more on web sales is the route H&M will take. 

The online competition is getting bigger and bigger every year and physical stores are feeling the pressure. However not all store closings portray signs of trouble but “sacrifices necessary to achieve greater profitability.”

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American Apparel Closing its Doors for Good

After declaring bankruptcy for a second time back in Fall 2015, American Apparel, the one stop shop for all your basic clothing necessities is shutting its doors. The company was acquired by Gildan Activewear for $88 million, including intellectual property and machinery. The shut down will include the L.A. Headquarteres and all 110 U.S. stores by the end of April.


The retailer is  now offering 40% off on everything on its site.You’ve only got a couple of months left, stock up while you can! 

To read more in depth behind the reasons AA is closing click here

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Supreme x Louis Vuitton

Last week as I was casually scrolling through Instagram and Tumblr, I stumbled upon a photo of a white sweater  embossed with the Louis Vuitton pattern along with the Supreme logo. The sweater was spotted by a model during a LV casting. The art director of Louis Vuitton, Kim Jones, also posted a photo of a Supreme sticker on a Louis bag. Is it really happening this time? Guess we’ll just have to wait and see. 

@supcommunity via Instagram
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This. Is. Big. Meet Caitlyn Jenner

Thank you Refinery 29 for this email! Bruce Jenner is officially Caitlyn Jenner. 

  
Vanity Fair will be the debut publication to capture the images of the formerly known Bruce Jenner into his transformation as Caitlyn. 

This is huge news! Or am I the only one who is super excited  to see how these shots would look?! The magazine hits stands in July.

In the meantime, you can check out the article from Refinery29 here. Also just as they did, here’s the sneak peek vid from Vanity Fair below. 

http://youtu.be/0OwDp2LMVbg