Over the last 72 hours our feeds have been filled with photos of Balenciaga and Yeezy Season 6 campaign photos. Both brands have taken the paparazzi-style approach to advertise their new Spring 2018 collections and the internet is in a frenzy.
Was Demna inspired by Kanye? Based on timing it seems so. Eventhough both campaigns are similar there are definitely many contrasting characteristics between the two.
The Yeezy Season 6 campaign features Kim, along with other models such as Amina Blue, The Clermont Twins, Sami Miro, Kristen Noel Crawley and Paris Hilton. Photos depicted models, practically clones of Kim, doing simple, casual. every day activities; walking, exiting cars and buildings, grabbing a coffee and ice cream, getting gas..yeah simple.
As for Balenciaga, a more “realistic” approach was taken. Models Stella Tennant, Dipti Sharma, Kennah Lau, Marjitta Nissinen, Eliza Douglas, Christine Willis, Alek Wek, Raphaele Godin and her son – all pose just as any celeb would among a swarm of paparazzi, rushing to their vehicle with a very prominent logo bag shielding their face.
Wanna know a fun fact? This campaign was shot by actual French paparazzi, Best Image Agency, outside of the Balenciaga store in Paris.
Overall this is a genius roll out by both fashion houses. Consumers are looking at paparazzi photos just about everyday whether online, scrolling down their feeds, or even in the paper. So why not feed into the worlds obsession of staying on the pulse of their favorite celebs and fashion brands.
The 90s are back in a MAJOR way as of late. Nostalgia is definitely a driving force in fashion, people love to live in a reverie of when things were great, aka their childhood. Brands are taking notes and are creating a resurgence of fashions from back in the day.
The only chunky sole I can bear to stand are lug sole booties, however others beg to differ. The release of Balenciaga’s Triple-S was the start of it all…for me at least. As a child I despised chunky sneakers so the sight of them now makes me cringe, but its what the people want!
Then the Eytys Angel sneaker was donned upon us….now if I had to choose I’d prefer these over the Triple-S any day. Maybe its because of the options they come in like shiny leather, monochrome suede or the two tone sole? I don’t know but..you decide.
As if that wasn’t enough, consumers just keep wanting more and more! Now Buffalo trainers are back! If growing up you were a Spice Girls fanatic like I was, you’d recognize these sneakers in a heartbeat. Being re-released in black and white colorways, these shoes already have a serious waiting list.
Those of you who are into the ugly sneaker trend then these are right up your alley. Itching to get your hands on these? They will be available starting today, in stores and online, at Browns in the UK.
Many of you may have seen your Instagram times line peppered with IKEA inspired designs all week. Those of you in the loop know what started this, for those of you who don’t…keep reading.
Balenciaga recently debuted a blue oversized tote, wildly resembling the IKEA Frakta bag, selling for a whopping $2145. This sent the internet ablaze, as well as tickling folks over at the IKEA headquarters. Johan Holmgren, creative director at Acne, Ikea’s agency partner, tells AdFreak about the moments once news broke.
“I wanted to act fast, so I called Morten Kjaer from Ikea Creative Hub. He loved the idea,” Holmgren says. “The day after the Balenciaga bag was launched, I said, ‘We’ll have the creative work ready within two hours.’ We then went to one of our fashion photographers, Anders Kylberg, and shot the bag in his studio, with that same feeling and lighting as the Balenciaga bag. That same day, we sent the finished work to all markets.”
Balenciaga has yet to confirm anything.
In addition to the tote popping up on my feed numerous times, I also came across a number of IKEA inspired designs. I mean some work and others just…don’t. But I’m sure we’ll be seeing lots of this yellow and blue fad alll summer.
All in all IKEA will not be making the shift into apparel, however with the power of social media and crafty DIY-ers you’ll be able to purchase some of these nifty items by searching the hashtag #ikeahack.