Crayola Launches Beauty Line With Online Retailer ASOS

2018 is chock full of nostalgic fashion trends and there is no sign of it slowing down. Imagine yourself back in elementary school, and your teacher says to take out your crayons. Number one, they better have been Crayola. Two, if you pulled out Rose Art *gives side eye* and three, if you didn’t have the 64 count WITH the sharpener in the back, who were you really?!

Fast forwarding about 20 years later, British fashion powerhouse, ASOS has teamed up with America’s favorite crayon brand, Crayola, to bring you a brand new makeup collection that allows your “self-expression and  personal creativity” to flow. The 58-piece collection includes face crayons, eye palettes, mascaras, color-changing lipsticks and highlighters!

crayola highlighters

Bold, bright, and vivid pigments set the tone of the fun, kitschy, Crayola Beauty collection. With the classic yellow and green packaging these products definitely have a retro feel to them. Staying true to brand identity, the line features cute product names such as “Fuzzy Wuzzy, Mango Tango, Dandelion” and much more.

crayon trio

We love it, but are we splurging or saving? The collection is super affordable with a price range from $14.50 to $40. Did I mention the line is vegan and cruelty-free too? Check out the entire collection on ASOS.com

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Making Dollars Out of Scents: Target Launches Fragrance Line, Good Chemistry

Looking to make waves in a saturated, high-end dominated fragrance industry, Target launches new fragrance brand, called Good Chemistry. Projected to yield at least $5 million, the line is made up of four collections: Confident + Charming, Cool + Grounded, Vibrant + Playful, and Cool + Collected – all inspired by different moods, personalities, and vibes. Each formula is also created with essential oils in part of Target’s partnership with Illume.

Each collection offers a variety of options catering to your preferred method of application; rollerballs, body sprays or scented bottle perfumes. Priced between $9.99 to $24.99, being vegan, non-toxic and paraben-free, Target has pretty much got all sectors covered when it comes to being socially responsible.

“The goal of the new line is to expand on Target’s philosophy that its beauty department should focus one allowing customers to discover products that work specifically for them. That why we are reinvigorating our fragrance collection by introducing Good Chemistry, and exclusive brand that is all about inspiring our guests to find unique scents that they love.”

-Christina Hennington, SVP of Beauty & Essentials

“Sounds good, but whats it look like?!” Take a peek of what Good Chemistry has to offer before you buy.

Cool + Collected : Cool Glacier,  Mineral Desert, Rustic Woods, Silver Coast
Vibrant + Playful: Brainiac, Daydreamer, Queen Bee, Wild Child
Good + Grounded: Sugar Berry, Water Lily, Blue Bell, Apricot Bloom
Confident + Charming: Gardenia Palm, Vanilla Orchid, Jasmine Rose, Magnolia Violet

Fenty Beauty Giving Competitors A Run For Their Money?

As many of you witnessed last week on Instagram, Rihanna teased followers about the the launch of her beauty line, Fenty Beauty, dropping on September 8th at Sephora.

The teaser video shows nothing but beautiful, diverse women, and the line is nothing short of that. The collection is said to have 40 shades within its release, so there is a shade for just about anyone of any complexion out there!

The line also includes highlighters “Ginger Binge” “Moscow Mule” and “Trophy Wife”

 This is looking to be the hottest beauty drop of the season and these other brands better watch out. With Nicki Minaj x M.A.C and Balmain x L’Oreal launching in the next few weeks I’m eager to see what these number are going to look like. Stay tuned for updates once the full collection drops.

M.A.C x Aaliyah Collection, It’s Actually Happening

The power of the internet is really something ! Thanks in part to everyone who signed the online petition with Change.org, the estate of the late Aaliyah Haughton announces a collaboration with MAC cosmetics. The launch will mostly likely be similar the Selina Quintanilla rollout.

“Aaliyah is truly one in a million — an unstoppable icon whose groundbreaking work in R&B music and film inspires us all,” the brand said in a statement. “Today we join her countless fans in celebrating her with the announcement of the M.A.C. Aaliyah collection. You made it happen!”

You already know this set social media ablaze and thus the #AaliyahforMAC was born. After years in the making it’s finally happening and fans are pumped. The collaboration is said to drop Summer 2018.