Rihanna’s Savage x Fenty is Totally Crumbling Victoria’s Secret

“Sexy is not a body type but a state of mind.”

Style icon, makeup entrepreneur, and the first black woman to head a luxury brand under LVMH, AND as the wealthiest female musician in the world, Rihanna is no stranger to successfully disrupting a market. Last year at her debut Savage X Fenty NYFW show, models of ALL shapes, sizes took the runway by storm and this year showed no signs of that slowing down. She even incorporated transgender models and models with disabilities within her presentation. No wings, no theatrics. Just body positivity and women owing their beauty.

Standards of beauty have tremendously changed in the last couple of years and we have Savage X Fenty to thank for that. Rihanna has officially disrupted markets causing brands with “antiquated” views of beauty, *cough* Victoria’s Secret, to scramble in regards to re-evaluating their brand.

Representation of the female body in fashion has always been marketed as the standard: Caucasian model, tall, blond, and thin. Occasionally you can find a sprinkle of women of different ethnicities but with almost the same characteristics. The problem is evident, when you have a male dominated executive board running the brand, you’re bound see skewed standards of beauty through the eyes of men. Through the power of social media as many other brands do, Fenty utilized the low cost effort of marketing, user generated content, to show followers, spectators, and competitors that these are what REAL bodies look like.

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Is Savage X Fenty giving them a run for their money? Is it too late for VS to make a comeback? Victoria’s Secret is currently doing damage control by working to improve its quality control of bras, partnerships, playing with a new aesthetic through marketing efforts, etc. They’ve even gone as far as not airing their annual fashion show for the first time in years due to a decline in low ratings. A spokeswoman of L Brands stated “We’re re-evaluating the fashion show. We are taking time to evaluate the right marketing strategy going forward.” 

Tune into the second annual Savage X Fenty fashion show, streaming exclusively on Amazon Prime on Friday September 20th. The show is packed with performances by Rihanna, Migos, A$AP Ferg, Tierra Whack and more, in addition to your favorite supermodels gracing the runway.

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Paparazzi Campaigns: Balenciaga vs Yeezy

Over the last 72 hours our feeds have been filled with photos of Balenciaga and Yeezy Season 6 campaign photos. Both brands have taken the paparazzi-style approach to advertise their new Spring 2018 collections and the internet is in a frenzy.

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Stella Tennant for Balenciaga. Photo: Agence Bestimage
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Kim Kardashian-West for Yeezy Season 6

Was Demna inspired by Kanye? Based on timing it seems so. Eventhough both campaigns are similar there are definitely many contrasting characteristics between the two.

The Yeezy Season 6 campaign features Kim, along with other models such as Amina Blue, The Clermont Twins, Sami Miro, Kristen Noel Crawley and Paris Hilton.  Photos depicted models, practically clones of Kim, doing simple, casual. every day activities; walking, exiting cars and buildings, grabbing a coffee and ice cream, getting gas..yeah simple.

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As for Balenciaga, a more “realistic” approach was taken. Models Stella Tennant, Dipti Sharma, Kennah Lau, Marjitta Nissinen, Eliza Douglas, Christine Willis, Alek Wek, Raphaele Godin and her son – all pose just as any celeb would among a swarm of paparazzi, rushing to their vehicle with a very prominent logo bag shielding their face.

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Wanna know a fun fact? This campaign was shot by actual French paparazzi, Best Image Agency, outside of the Balenciaga store in Paris.

Overall this is a genius roll out by both fashion houses. Consumers are looking at paparazzi photos just about everyday whether online, scrolling down their feeds, or even in the paper. So why not feed into the worlds obsession of staying on the pulse of their favorite celebs and fashion brands.

Grammys 2018 Red Carpet Looks

The 60th Annual Grammy Awards took place live from the garden last night in New York City. Los Angeles had always been the home of the ceremony since 2003, so it was time to switch it up and bring the heat to the east coast.

During awards season stars strive to be best dressed, whats worse than waking up to hear someone’s got you on their worst dressed list?! Also its the Grammys, THE biggest night in music, you gotta go big or go home. As we check out looks below, its important to note stars still are showing solidarity in regards to the #TimesUp movement, wearing white rose as a part of their ensemble.

Camryn Howard wearing a flip sequin blazer
Andra Day in Victoria Hyes
The belle of the ball, Cardi B in Ashi Studio dress, Messika jewelry and Louboutin shoes
Alessia Cara kept it cute and casual with a simple pantsuit, and Converse sneakers. #staycozy
Common in a major trend on the carpet last night, a lot of velvet. Suit by Armani.
How adorable is Katie Holmes in this Zac Posen black, strapless leather dress.
SZA looking dreamy in Atelier Versace
One of my favorite looks, Heidi Klum in Ashi Studio gown, Gisueppe Zanotti shoes
Zayn Malik in a blush, Richard James suit and Ralph Lauren shoes
Hailee Steinfeld in Alexander Vauthier. Way to incorporate Pantone’s color of the year with  electric, ultra violet boots.
Li Saumet in Studio 189
Kali Uchis in Kim Shui Purple Lurex Jumpsuit
6LACK in Balmain suit, YSL boots and Jacob & Co. watch
Justin Tranter in Rick Owens tunic and Maison Margiela asymmetrical blazer
Ryan Seacrest in custom RSDistinction tux
Elton John and husband David Furnish dazzling in Gucci
Bringing a pop of color to the carpet in this mustard suit jacket by Grayscale
Rick Ross, looking like a real boss.
Big Sean in Ferragamo
Jaden Smith in MSFTrep jacket, G-Star RAW pants and Louis Vuitton Sneakers
Bebe Rexha in LaPerla, curves honey!
Annabelle Acosta in a velvet sweetheart, off the shoulder gown. Check out that bag!
David Antonsson Crivello and Taylor Spreitler. David’s tuxedo pants are so dope!
Brent Faiyaz in custom Bryan Jimenez suit and shoulder bag
Rapsody sporting one of the trendy styles this season, pantsuits with long trains. Loving the monochromatic look, also paired with a custom DapperDude lapel pin
Shy Glizzy in Dior Homme
DJ Khaled and mini me, baby Asahd dressed in matching Sanctuary 78 suits
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Ashanti in custom Elie Madi and Giuseppe Zanotti shoes
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Camila Cabello in a ravishing red Vivinne Westwood couture gown
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Mommy to be, Chrissy Teigen in silver sequined Yanina Couture

Louis Vuitton Volez, Voguez, Voyagez Exhibit

On my 2018 to do list education on the history fashion is definitely a high priority. It’s one thing to read about it in textbooks, but to experience it in person is another. My trip to the Louis Vuitton exhibit was definitely memorable one.

Only a few steps away from the World Trade Center, at the former American Stock Exchange building, flags hung high signaling the location of the exhibit. After a few twists and turns you are finally greeted with the ever so bright LED simulation of a Louis Vuitton subway. Prime location of all fashionistas eager awaiting their photo op against the white tiled Louis subway stop.

Starting from the basics the exhibit heavily focuses on the evolution of the trunks and how they were used throughout its history.

Tools of the trade were displayed throughout various rooms giving museum go-ers a look at how detailed craftsmanship was important even at its grassroots.

Then on to the rise of yatching and caravanning. This is where we saw the start of clothing come into play as well as the evolution of trunks and bags.

There was even a trunk that could be used as a bed!

Aviation and the introduction of the duffle as well as garments for flights were presented in the next room. This one specific piece was sewn in 1812, I was just amazed at the detail and quality of such a jacket I had to take a closer look.

The next room invited you to explore traveling by train and the writing room. This is where I.T started to get crowed do not too many photos of this here.

Transition out of the art of travel, you’re welcomed to a familiar LV pattern known world wide circa 2003. Not one of my favorite color ways, especially the white, but this was definitely a nostalgic area for just about everyone in the room.

The leather goods collaboration room was definitely one of my favs, especially the Yayoi Kusama pieces. There were also pieces from collaborations with Jeff Koons, Rei Kaeskubo, Vivienne Westwood, Jake and Dinos Chapman.

The final room housed the most modern gowns enclosed in LV x Marc Jacobs print wall to wall. Another hotspot of “for the gram” photos.

All in all it was a great, fulfilling experience. I encourage everyone to go fashionista or not. The exhibit is on view until this weekend, with the last day being January 7th.

Is Amazon The Next Big Bad Wolf In Fashion?

Find. A name you’ll be seeing all over…maybe? Amazon launches their first in house fashion brand, with a whopping 500 womenswear pieces and 200 styles for men. Cosmo calls it a mash up between “Finery and Topshop only with some seriously affordable prices.”

I headed on over to Amazon to view the collection and to my surprise it wasn’t what I thought it would be. Lots of basics in neutral tones, pleats, and velvet textures. I did stumble upon some gems as I thought to myself I’d definitely buy that, but the more I scrolled the less enthused I was. However Telegraph states,

“What might surprise the fashion industry is that Amazon’s collection isn’t a bargain-basement attempt to undercut rivals on the price of basic T-shirts. Instead it is challenging rivals with more fashion-forward items: patent boots cost £56 ($72), high-waisted skinny jeans are priced at £26 ($34), while a checked blazer is £40 ($52).

It’s their first go-around so I see why they played it safe. I can definitely say that 99% of the collection is great for layering. More for the minimalist in you.

Find. has launched exclusively in the UK. While this is the first in house fashion brand for Amazon, the company has also quietly released 8 private label brands ranging in categories from food, fashion, beauty, and home.

Talk about one stop shop! Amazon is stopping at nothing to gain that consumer loyalty. To check out Find. click here, you’ll never know you might find something you love.

To read more head on over to TheFashionLaw.com

Fenty Beauty Giving Competitors A Run For Their Money?

As many of you witnessed last week on Instagram, Rihanna teased followers about the the launch of her beauty line, Fenty Beauty, dropping on September 8th at Sephora.

The teaser video shows nothing but beautiful, diverse women, and the line is nothing short of that. The collection is said to have 40 shades within its release, so there is a shade for just about anyone of any complexion out there!

The line also includes highlighters “Ginger Binge” “Moscow Mule” and “Trophy Wife”

 This is looking to be the hottest beauty drop of the season and these other brands better watch out. With Nicki Minaj x M.A.C and Balmain x L’Oreal launching in the next few weeks I’m eager to see what these number are going to look like. Stay tuned for updates once the full collection drops.

M.A.C x Aaliyah Collection, It’s Actually Happening

The power of the internet is really something ! Thanks in part to everyone who signed the online petition with Change.org, the estate of the late Aaliyah Haughton announces a collaboration with MAC cosmetics. The launch will mostly likely be similar the Selina Quintanilla rollout.

“Aaliyah is truly one in a million — an unstoppable icon whose groundbreaking work in R&B music and film inspires us all,” the brand said in a statement. “Today we join her countless fans in celebrating her with the announcement of the M.A.C. Aaliyah collection. You made it happen!”

You already know this set social media ablaze and thus the #AaliyahforMAC was born. After years in the making it’s finally happening and fans are pumped. The collaboration is said to drop Summer 2018.