Rihanna’s Savage x Fenty is Totally Crumbling Victoria’s Secret

Fashion news

“Sexy is not a body type but a state of mind.”

Style icon, makeup entrepreneur, and the first black woman to head a luxury brand under LVMH, AND as the wealthiest female musician in the world, Rihanna is no stranger to successfully disrupting a market. Last year at her debut Savage X Fenty NYFW show, models of ALL shapes, sizes took the runway by storm and this year showed no signs of that slowing down. She even incorporated transgender models and models with disabilities within her presentation. No wings, no theatrics. Just body positivity and women owing their beauty.

Standards of beauty have tremendously changed in the last couple of years and we have Savage X Fenty to thank for that. Rihanna has officially disrupted markets causing brands with “antiquated” views of beauty, *cough* Victoria’s Secret, to scramble in regards to re-evaluating their brand.

Representation of the female body in fashion has always been marketed as the standard: Caucasian model, tall, blond, and thin. Occasionally you can find a sprinkle of women of different ethnicities but with almost the same characteristics. The problem is evident, when you have a male dominated executive board running the brand, you’re bound see skewed standards of beauty through the eyes of men. Through the power of social media as many other brands do, Fenty utilized the low cost effort of marketing, user generated content, to show followers, spectators, and competitors that these are what REAL bodies look like.

cc: @evie_spice

Is Savage X Fenty giving them a run for their money? Is it too late for VS to make a comeback? Victoria’s Secret is currently doing damage control by working to improve its quality control of bras, partnerships, playing with a new aesthetic through marketing efforts, etc. They’ve even gone as far as not airing their annual fashion show for the first time in years due to a decline in low ratings. A spokeswoman of L Brands stated “We’re re-evaluating the fashion show. We are taking time to evaluate the right marketing strategy going forward.” 

Tune into the second annual Savage X Fenty fashion show, streaming exclusively on Amazon Prime on Friday September 20th. The show is packed with performances by Rihanna, Migos, A$AP Ferg, Tierra Whack and more, in addition to your favorite supermodels gracing the runway.

My Spring/Summer 18 NYFW Weekend

Collections, fashion

Fashion week is among us and you can feel it allll in the air. Whether you’re living vicariously through Instagram and Snapchat or you’re attending shows at the Skylight and other exclusive venues, there’s no doubt that the feeling this season is electric.

This season I attended the Mac Duggal show. Aside from the waiting forever outside then for the show to start, it was a beautiful show.

Duggal hit all my fav aesthetics in this collection, plunging necklines, blush tones, and war metals. Lots of fringe and beading as well. Models strutted down the runway in all shapes, sizes and ethnicities which I was glad to see.

I also attended the Lexus x Interview Magazine How Fashion Travels Exhibition. This was cool. Upon entering there was this duo who were super adamant about photographing attendees with style. Then there was “the cube” Great photo op, however I didn’t get the full experience due to another girl wanting to share the cube with me. ONE AT A TIME DAMMIT! -_-

Complimentary hair and makeup booths along with nail techs were scattered among the venue to give you the full treatment.

There was also an actual LexusLC model at the exhibit to take a photo with. Photographers gave direction and you struck a pose.

I didn’t get to hit all the spots on my list for the day but it was a great time overall. Hopefully I’ll be back in February with even more recaps for you all.

Why Designers Are Opting Out of NYFW

Fashion news

Designers are dropping like flies out of NYFW! You’d think of New York as one of the fashion capitals of the world but as of late designers are taking their talents elsewhere. Not only that, others are feeling is having a runway show even necessary? After further research it all boils down to two reasons: high demand and all incorporating fashion into the culture.

Image via CNBC.com

“If the point of a show is to appeal to consumers, rather than cater to the needs of the fashion industry’s professional class, then why should conventions like the traditional static or catwalk presentation obtain? Perhaps there are other, fresher ways of getting the message out.” Maya Singer, Vogue.com

Most brands rely on the press during these shows to gain traction, momentum and to be buzzworthy for the season. With recent dropouts new brands are scrambling to take these spots because they know what it entails, for other established brands, who don’t heavily rely on those services anymore, are now looking for new ways to reach customers through innovative creative productions.

It’s bittersweet.

Read more on Vogue.com 

New York Fashion Week: New Trends

fashion, Looks

This year’s fashion week seemed more popular than compared to the years before. There was so much hype and excitement in the air that it caused NYC to get plagued with a bomb threat! But that didn’t stop the shows from going on.

There were a few styles that caught my eye this season.

1. Seafoam! I started to obsess over this color this summer and there was a reason why. This year’s Spring/Summer shows oozed seafoam shades. Whether it was a seafoam accent, print, or used as a contrast it was somehow worked into the garments of many designers such as Rachel Comey, Diane von Furstenberg, Richard Chai and many more.

2. High-waisted shorts another one of my summer obsession brought to the catwalk. Silk, printed, spandex or solid shorts are something that you all will see alot of next summer.

3. Peplum tops- didn’t see this coming. Peplum is a short gathered, flared, or pleated fabric attached to the end of a womans garments: dresses, tops, jackets, etc. A great influence from the 40s.

Those are my top 3 trend watches for Spring/Summer ’12. What do you think? Would you be sporting any of these looks next summer?